What if every travel comm you sent could help the planet?

What if every travel communication you sent could help the planet?

At d-flo, that question has shaped a fundamental shift in how we work. For us, sustainability isn’t a badge – it’s a way of working. We believe responsibility should be designed into our operations, not bolted on. That’s why every decision we make considers the wider impact on the planet, and every action is made with the aim of creating measurable change. Our commitment? Setting the benchmark in exceptional customer communications that are both good for business and for the planet.

Progress you can see – years ahead of schedule

Talk of targets is everywhere. But what really matters is delivering them. That’s why we’re proud to have achieved our 2030 reduction goals five years early, earning Positive Planet’s Gold Award for progress.

42% cut in scope 1, 2 and 3 emissions.
Zero market-based scope 2, maintained to 2030.
Net zero target brought forward from 2050 to 2032.

These results push past the Paris Agreement’s 1.5ºC goal proving that meaningful change doesn’t have to wait until tomorrow. It can happen now.

We’ve seen this time and again: different brands using the same tired formats, white-labelled designs with little personality, and customer journeys that blur into one another. That’s not standing out – it’s blending in. And in a competitive market, blending in is a slow fade into irrelevance.

Tree[3]: turning every message into impact

But sustainability isn’t only about hitting big milestones. It’s also about rethinking the everyday actions that add up. Every message has a footprint – even the digital ones. Emails and SMS might feel lighter than print, but they still carry a carbon cost that quickly accumulates. That’s why we created Tree[3], a first-of-its-kind initiative that turns every communication into a force for good. Tree[3] is built on three commitments:

Offset today’s impact – every message sent through d-flo’s platforms is automatically carbon-offset.
Plant for tomorrow – a percentage of all new client revenue funds reforestation projects for the lifetime of the contract.
Unite for change – d-flo, our clients, and their customers are all part of the impact, proving that sustainability is strongest when it’s shared.

Since launch, the initiative has already:

Avoided almost 1,500 tonnes of CO₂e
Funded the planting of more than 150,000 trees in verified projects across Kenya, Mozambique, and Madagascar

And we’re just getting started. It’s also a call to action: keep it digital. We want to reduce, and eventually eradicate, the unnecessary habit of printing digital communications, which still accounts for 40% of deforestation. By partnering with Ecologi, we’re ensuring every offset, every tree, and every investment makes a difference.

Tree[3] impact page

Visit our ecologi profile page to see our Tree[3] collective positive impact.

Shared benefits for clients, customers, and the planet

The impact of Tree[3] doesn’t stop with us. The approach we follow creates a ripple effect. For our clients, it means their communications actively support their ESG commitments without extra effort. Brands like easyJet holidays, Riviera Travel, and Saga Travel are already harnessing this impact. For their customers, it’s a chance to feel part of something bigger. Every message they receive isn’t just a piece of information, it’s a moment of shared responsibility. And for the planet, it’s less paper, fewer emissions, and measurable environmental gains.

Raising the bar for our industry

For d-flo, sustainability isn’t a side project – it’s the biggest shift we’ve made in how we work since we began. We’ve embedded it into our model, so that every communication we create reduces impact by design. While others are still exploring what’s possible, we’ve already proven what’s achievable. And we’re not stopping anytime soon.

Looking ahead

Our ambition is simple: to keep setting the benchmark for sustainability in customer communications. We’ll keep innovating, cutting impact, and proving that technology doesn’t have to cost the earth. Because real sustainability isn’t about saying the right thing. It’s about doing the right thing. And inviting others to do it with you.

Want to join us?

Get in touch and let’s make sustainability the standard, together.