Privacy policy
This page explains how d-flo Limited (Company Number 07577287 and registered at 21 Graham Street, Birmingham, England, B1 3JR) collects, uses and protects personal data and acts as the data controller for that personal data.
Under data protection laws and regulations in the territories where we operate, we have a legal duty to protect any personal data we collect from you. We are committed to protecting your information and strictly adhere to the requirements of such data protection legislation.
Lawful Basis for Processing
We process your personal data in accordance with applicable data protection law. Depending on the purpose for which we use your information, we may rely on different lawful bases, including legitimate interests, performance of a contract, legal obligations or your consent.
| Purpose | Lawful Basis |
|---|---|
| Responding to enquiries | Legitimate interests |
| Providing services to clients | Contract / Legitimate interests |
| Managing client relationships | Legitimate interests |
| Sending marketing communications | Consent / Legitimate interests |
| Website security and preventing abuse | Legitimate interests |
| Maintaining records | Legal obligation |
| Analytics | Legitimate interests |
| Lead generation/identification | Legitimate interests |
Our legitimate interests include responding to enquiries, managing and developing our business and client relationships, maintaining the security of our systems and website, and improving our services
If you wish to change how we can contact you, please email us on privacy@dflo.co.uk.
What is Personal Data?
‘Personal data’ is information that relates to an identified or identifiable individual. This may include your name, email address, telephone number, job title, organisation, IP address, online identifiers, information you provide to us and details of your interactions with our website or communications.
We retain personal data only for as long as necessary for the purposes for which it was collected, including to meet contractual, legal, accounting or reporting requirements. Retention periods vary depending on the type of information and the purpose for which it is processed.
Where do we collect your Personal Data?
We may collect personal data from you:
- directly from you when you complete a contact form on our website;
- when you communicate with us by email or telephone;
- when you interact with our website;
- through cookies and similar technologies, where applicable; and
- from publicly available sources or third-party services where this is lawful and appropriate.
How do we use the data?
We use your personal data to contact you in response to a request you make and to manage our relationship with you. We may also use your personal data for the following purposes:
Your personal data will be stored in our Client Relationship Management (CRM) system in order for us to follow up with a response to your enquiry. You can unsubscribe from our marketing communications at any time by using the opt-out option provided in our communications or by contacting us at privacy@dflo.co.uk. Please note that opting-out from marketing does not necessarily mean that we will delete all personal data we hold about you, as we may need to retain certain information for other legitimate or legal purposes.
We follow strict security procedures in the storage and disclosure of data which you have given us, to prevent unauthorised access in accordance with the laws and regulations in the territories where we operate.
Where your personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs) approved by the European Commission. For further information, please email us at privacy@dflo.co.uk.
We do not sell, rent or exchange your personal data; however we may share personal data with trusted service providers who process information on our behalf, including providers of CRM, marketing, website analytics, hosting, IT and communications services. These providers are required to process personal data in accordance with applicable data protection law and our instructions.
Your Rights
It’s your personal data and you have certain rights relating to it.
Where we rely on your consent to process your personal data, you may withdraw that consent at any time.
Under data protection law, you have right to view, amend, delete, restrict processing, data portability, and object to use. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data. You can exercise any of the following rights by emailing us on privacy@dflo.co.uk
Last updated: 12th October 2026.