d-flo Launches Comprehensive
Sustainability Initiative

d-flo, the innovative customer communications specialist, to offset the carbon from the communications sent via their solutions by their clients and contribute a percentage of new revenue to reforestation projects.

London, 19 January 2022: d-flo, which is known for providing dynamic customer communication solutions that enable their clients to achieve operational efficiencies, improve customer experience and increase brand loyalty, is launching “Tree[3]“, a new sustainability initiative that will unite d-flo with their clients along with their respective customers in a combined three-way sustainability initiative.

Tree[3] will see substantial investment into offsetting the carbon emitted from every digital communication sent by each of their clients and donating a percentage of all new contract revenue to reforestation – for the lifetime of the contract. In support of this investment, the new initiative will power a strong ‘keep it digital’ message, which they plan to reduce – and hopefully eradicate – the unnecessary habit of printing and reprinting of digital communications.

d-flo launches Tree[3] with the immediate support of clients easyJet holidays, Titan Travel and the new Norwegian cruise line Havila.

Colin Brimson, Co-Founder and CEO of d-flo Limited commented: “We’re proud to be innovating once again and launching this unique sustainability initiative that unites three parties – d-flo, its clients and their customers – and comprises three key elements – carbon offsetting for the immediacy, tree-planting for the future and the company’s services to collectively share the combined impact. The third element that contributes to Tree[3] is the lesser-known mathematical theorem which equates to a number with similar enormity in scale to the climate crisis. What has become obvious is that everything has a carbon impact. Whilst d-flo have led with a digital-first proposition for many years and have built a comprehensive suite of tools into their communication platforms to accelerate this, emails and SMSs still emit carbon. Lower in comparison to traditional print, they soon add up considerably and therefore need to be factored into our carbon calculations and offsetting. We also believe that more could be done to help better educate the recipients of digital communications to “keep it digital”. It is believed that 40% of printing still has a direct impact on deforestation. Through a partnership with Ecologi, d-flo will make a substantial investment towards emission-reducing projects independently certified by Gold Standard and global tree- planting projects. Their adherence to the highest-level of environmental integrity and along with impact, operational and financial transparency is fundamental to the partnership between Ecologi and d-flo and similarly between d-flo and its clients, and in turn our clients with their customers. Working together with a common purpose of carbon offsetting, cutting waste and tree planting, Tree[3]’s mission is to make an ongoing contribution in the fight against climate change and making the planet a better place for the next generations. Like many companies, we believe this is a landmark moment for accountability with the growing need for organisations to review their supply chain impact on the environment. And it makes us very proud to be launching Tree[3] to support the environmental, social, and governance (ESG) of d-flo, its clients and their customers.”

At easyJet holidays we have ambitious sustainability commitments, with the aim of offering holidays that don’t cost the earth. There is a responsibility for all industries to play their part in doing good for the environment, so we’re really pleased to be one of launch customers for the brilliant Tree[3] initiative, which complements our own efforts and which will demonstrate why keeping it digital will help look after our planet.

Sustainability is at the heart of Titan’s ‘BE Better’ programme and moving to digital documentation for our customers and reducing our paper consumption is one of the initiatives. It was therefore important for us to partner with a customer communications specialist that would not only provide us with the high-quality digital communication support we’re looking for, but who also shares our ethos and commitment to sustainability. We’re thrilled to be working with d-flo and to be part of its new Tree[3] programme. This partnership will help demonstrate the importance of digital documentation and will see Titan actively contribute to various tree-planting projects across the world, allowing us to ‘BE Better’ and take the right steps to help minimise our impact on the planet.

Havila Voyages offers a more environmentally responsible way to explore the Norwegian coast and our four new ships have been specially designed to minimise their impact on the vulnerable coastal environments through which we sail. We remain committed to developing our environmental initiatives in future, and ultimately, we are striving to create a zero-emission voyage. With that in mind it makes sense to work with suppliers, such as d-flo, who are as passionate about their environmental impact as we are. We wholeheartedly support their new Tree[3] initiative, which we believe demonstrates our joint commitment to making our businesses more sustainable for the future, without compromising our customer offering.

You can learn more about the new Tree[3] initiative here or discuss further by contacting one of the d-flo team here.

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